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How SEO Will Change in 2016
Jayson DeMers recently published a good article on Forbes.com about what to look for in SEO (search engine optimization) in 2016, and in turn, which marketing strategies you may want to adopt to stay...
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What’s Up? The Emergence of Messaging Apps
In the recent tech deck entitled “The Future of Media,” Business Insider’s CEO and Editor-in-Chief Henry Blodget outlined the 7 Biggest Digital Marketing Trends for 2016, and beyond. Blodget writes...
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Courting the Millennial Market
Millennials are coming into their own, and marketers must be adapting their strategies and approaches to reach this huge market. In Las Vegas, for example, Billy Vassiliadis, who heads R&R...
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Twitter to Launch “Beyond 140,” Ditching Character Limit
Soon, marketers won’t be limited to 140 characters for each tweet. Some think this is a great move, while others cringe at the thought. Recode is reporting that Twitter is building a new feature...
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Use Mobile Marketing To Increase Sales
In 2016, creating and successfully establishing a strong mobile marketing strategy as part of your company’s overall Digital Marketing Plan is essential. During 2015, as most know, Google began...
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Using Ephemeral Marketing and Snapchat
Recently, Hubspot named Ephemeral Marketing as a “game-changer, as “one of the “top seven marketing trends to watch” for 2016. Here’s what Ephemeral Marketing is and why it matters to you and your...
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Using Listicles (Part List, Part Article)
You know, there are many parallels between journalism and blogging. One of the current content trends in both fields is the listicle. A listicle is defined as a short article that uses a list as a way...
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“Six Degrees” Shifts as (Digital) World Grows
Whether it’s The Following TV series (2013-2015) or his upcoming movie, Black Mass, what actor Kevin Bacon is best known for came back into the spotlight this week. Facebook Says We’re All Getting...
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Shortened URLs Increase Clickthough Rates (CTR)
For years, digital marketers have been using shortened URLs for many purposes, especially when space is of the essence. Bitly has long been the leader in providing a quick, easy way to get a shorter...
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Search Engine History 101
A look at search engine history. The search engine algorithms used by Google are constantly changing to be both more accurate and efficient. As Google changes, the websites and blogs indexed by it...
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